Primarch SEO
Independent SEO consultancy

Search visibility, measured and earned.

I help businesses and agencies rank where it counts — from a single Map Pack to a footprint of thousands of locations. Strategy, reporting, and execution from one accountable expert.

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What I do

Four ways I move the needle

Pick the engagement that fits where you are — or combine them into an ongoing program.

01

SEO Consulting

Senior strategy without the agency overhead. I audit, prioritize, and hand you a roadmap your team or agency can actually execute.

  • Technical & content audits
  • Keyword and intent strategy
  • Agency oversight & QA
02

SEO Reporting

Reporting leadership trusts. Clear dashboards and C-suite-ready narratives that tie rankings to revenue, not vanity metrics.

  • GSC-based performance baselines
  • Executive & stakeholder reporting
  • AI search visibility tracking
03

Local SEO

Own your map. Google Business Profile optimization, listings management, and review strategy that wins the Map Pack across every location.

  • Google Business Profile optimization
  • Multi-location listings management
  • Local schema & citation cleanup
04

Nationwide SEO

Scale that holds up. Programmatic and enterprise SEO for brands competing across hundreds of markets at once.

  • Programmatic location pages
  • Information architecture at scale
  • Multi-brand portfolio strategy
How it works

A simple, accountable engagement

01

Discovery call

We talk through your goals, current performance, and where the gaps are. No charge, no pressure.

02

Plan & baseline

I establish a real baseline from your own data and deliver a prioritized roadmap you can act on.

03

Execute & report

We ship the work — or I guide your team — and I report on what moved, in plain language.

FAQ

Questions, answered

A few things people usually want to know before reaching out.

Who do you work with?
Both businesses and agencies. Some clients bring me in directly to run their SEO; others are agencies that want senior strategy, reporting, or local SEO expertise they can put behind their own work. Single-location businesses and brands with thousands of locations are both in scope.
How are engagements structured?
It depends on what you need. That can be a one-time audit or strategy project, an ongoing reporting and consulting retainer, or hands-on local and nationwide execution. We define the exact scope, deliverables, and fees in writing before any work starts — no surprises.
Can you guarantee a #1 ranking?
No one honestly can — rankings depend on search algorithms, competitors, and platform changes outside anyone's control. What I commit to is sound strategy, real execution, and honest reporting that ties the work to outcomes that matter to your business. If someone guarantees you the top spot, be skeptical.
What's the difference between local and nationwide SEO?
Local SEO is about winning in specific places — your Google Business Profile, the Map Pack, and "near me" searches in the areas you serve. Nationwide SEO is about competing across many markets at once, usually with programmatic location pages and architecture built to scale. Plenty of clients need both, and they work well together.
Do you do the work, or just advise?
Either. I can roll up my sleeves and implement, or act as the strategist who sets direction and keeps your in-house team or agency accountable on quality. Many engagements are a mix of both.
How do we get started?
Book a free 30-minute consult. We'll talk through your goals and current performance, and I'll give you an honest read on the opportunity — whether or not we end up working together. Grab a time here.

Let's find your next 10,000 visitors.

Book a free 30-minute consult and I'll tell you where the opportunity is.

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