Multi-location SEO

SEO that holds up across hundreds of locations.

Primarch SEO runs location page architecture, listings, schema, and reporting for multi-location service brands in restoration, foundation repair, and fire protection. The methods come from running SEO across 3,400+ locations spanning seven national service brands.

Services

Four services, scoped for scale

Each one is a defined engagement with a fixed deliverable. Most clients start with the audit or managed listings and add the rest as the program matures.

01

Location page architecture audit

A full review of how your location pages are templated, linked, and indexed. You get a prioritized fix list your web team or agency can execute, with the template-level changes that fix hundreds of pages at once.

  • Template and URL structure review
  • Internal linking and crawl paths
  • Indexation and duplicate-content findings
02

Managed listings

Google Business Profile, Apple Business Connect, and Bing Places kept accurate for every location, priced per location per month. Hours, categories, attributes, photos, posts, and reviews handled on your behalf under delegated access.

  • Google, Apple, and Bing kept in sync
  • Hours, holiday hours, and attributes
  • Review monitoring and response

How managed listings work

03

Schema at template scale

Structured data implemented once, at the template level, so every location page carries correct LocalBusiness, Service, and FAQ markup. Validated across the whole footprint rather than spot-checked on a few pages.

  • LocalBusiness and Service markup per location
  • Template-level implementation
  • Footprint-wide validation
04

Multi-location SEO reporting

Reporting a CMO can read. Location-level performance rolled up by brand, region, and market, built from Search Console and Business Profile data, delivered on a schedule.

  • Location, region, and brand rollups
  • Search Console and Business Profile data
  • Executive summary each month
Industries

Four verticals, one structure

Service-area businesses, franchise or roll-up ownership, and location pages that have to compete in every market at once.

01

Restoration

Water, fire, and mold brands with service-area territories, franchise or roll-up ownership, and emergency demand.

Multi-location SEO for restoration

02

Foundation repair

Foundation and waterproofing brands with branches serving wide regions, seasonal demand, and rebrands in progress.

Multi-location SEO for foundation repair

03

Fire protection

Sprinkler, extinguisher, and backflow providers built by acquisition, sold to facility managers on a compliance calendar.

Multi-location SEO for fire protection

04

Senior care

Private-pay home care franchisees with several territories, service-area profiles that drift from corporate templates, and caregiver hiring that needs its own search presence.

Multi-location SEO for senior care

How it works

How an engagement runs

01

Scoping call

You describe the footprint, the platforms, and what is breaking. Primarch tells you which service fits and what it will cost.

02

Baseline

Location-level data is pulled from Search Console and your listings to establish where things stand. Deliverables are agreed in writing.

03

Delivery and reporting

The work ships on the agreed schedule. Reporting shows what changed, location by location, in a format leadership can read.

FAQ

Common questions

What marketing leaders usually ask before a first call.

What size of company is this for?
Multi-location service operators and PE-backed roll-ups with roughly 20 to 200+ locations, mostly in restoration, foundation repair, and fire protection. Single-location businesses are better served by a local agency.
Do you work with our existing agency or web team?
Yes. The architecture audit and schema work are written so your web team or agency can implement them, and Primarch can review the implementation. Managed listings and reporting are delivered by Primarch directly.
How is managed listings priced?
Per location per month. The rate depends on footprint size and the platforms covered, and it is confirmed in the scope document before any work starts.
How do you get access to our listings?
You grant Primarch delegated access to your Google Business Profile, Apple Business Connect, and Bing Places locations. You keep ownership, you can revoke access at any time, and the privacy policy describes how location data is handled.
How do you manage hundreds of locations without it falling apart?
Internal tooling. Primarch built its own systems for listings management and reporting so that changes are applied and verified across every location rather than edited by hand. That tooling is how the work gets done. You get the outcome and the reporting.
Can you guarantee rankings?
No. Rankings depend on algorithms, competitors, and platform changes outside anyone's control. What Primarch commits to is defined deliverables, a clean footprint, and reporting that says what changed.

Start with a scoping call.

Tell us how many locations you run and which platforms are involved. You will get a clear read on which service fits.

Book a call