Terms of Service

Last updated: September 19, 2026

These Terms of Service ("Terms") govern your access to and use of the website at www.primarchseo.com and the SEO, listings management, and reporting services provided by Primarch SEO ("Primarch SEO," "we," "us," or "our") (collectively, the "Services"). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Who we are

Primarch SEO is an SEO consultancy based in Canton, Michigan, United States, operating as a sole proprietorship of Barry Boggs. We provide multi-location SEO, listings management, and reporting services to businesses operating many locations across the US. You can contact us at barry@primarchseo.com or (734) 386-0257.

2. Services

Primarch SEO provides multi-location search engine optimization services, including location page architecture audits, managed business listings, schema implementation, and SEO reporting. The specific scope, deliverables, fees, and timeline for any engagement are defined in a separate written agreement, proposal, or statement of work between you and Primarch SEO. Where those terms conflict with these Terms, the signed engagement terms control for that engagement.

We use internal tooling to deliver the Services. That tooling is not licensed, sold, or made available to you as a product, and nothing in these Terms grants you any right to it beyond any read-only reporting access we choose to provide during an engagement.

3. No guarantee of results

Search engine rankings, traffic, and visibility are influenced by factors outside our control, including search engine algorithms, competitor activity, and changes to third-party platforms. We perform the Services using professional judgment and accepted practices, but we do not guarantee any specific ranking, traffic level, lead volume, revenue, or other outcome. Past performance is not a guarantee of future results.

4. Your responsibilities

• Provide accurate information and timely access to accounts, analytics, and platforms needed to perform the Services;
• Designate an authorized representative who can grant Primarch SEO delegated access to your locations, and ensure that representative has the authority to do so for every location covered by the engagement, including on Google, Apple, Bing, and other third-party platforms;
• Use the Services in compliance with all applicable laws and the terms of any third-party platforms involved;
• Review and approve work where your approval is requested before it is published or submitted.

5. Third-party platforms and delegated access

Where the Services include managing your Google Business Profile, Apple Business Connect, or Bing Places listings, you authorize Primarch SEO to access and act on those listings on your behalf, under delegated access that you grant and can revoke at any time. Your use of those platforms remains subject to their own terms and policies. Our access to and use of data obtained through Google APIs, including the Google Business Profile API, is described in our Privacy Policy and adheres to the Google API Services User Data Policy, including its Limited Use requirements. We access connected accounts only to the extent needed to perform the Services you have engaged us for.

6. Fees and payment

Fees for paid engagements are set out in the applicable agreement or invoice. Unless stated otherwise, invoices are due upon receipt, and late or unpaid amounts may result in suspension of the Services. You are responsible for any applicable taxes.

7. Intellectual property

The website and its content, along with any proprietary tools, software, and methodologies we use to deliver the Services, remain the property of Primarch SEO. Upon full payment, deliverables prepared specifically for you (such as reports, audits, and content) are yours to use for your business, while any underlying tools, templates, and know-how used to create them remain ours. You retain ownership of the data and materials you provide to us.

8. Confidentiality

Each party agrees to protect the other's non-public business information shared in connection with an engagement and to use it only to perform or receive the Services, except where disclosure is required by law.

9. Disclaimers

The Services and this website are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law.

10. Limitation of liability

To the fullest extent permitted by law, Primarch SEO will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to the Services. Our total liability for any claim arising out of or related to the Services will not exceed the amount you paid to us for the Services in the three months preceding the event giving rise to the claim.

11. Termination

Either party may terminate an engagement as described in the applicable agreement, or, where none specifies, on reasonable written notice. You may stop using the website and revoke any granted access at any time. Provisions that by their nature should survive termination (including intellectual property, confidentiality, disclaimers, and limitation of liability) will survive.

12. Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

13. Governing law

These Terms are governed by the laws of the State of Michigan, United States, without regard to its conflict-of-laws rules. Any dispute arising under these Terms will be subject to the jurisdiction of the state and federal courts located in Michigan.

14. Contact us

Questions about these Terms can be sent to barry@primarchseo.com or (734) 386-0257.