Location-level performance rolled up the way your organization is structured, built from Search Console and Business Profile data, delivered monthly with an executive summary that says what changed and why.
Four layers, from the page leadership reads to the table a branch manager wants.
One page. What moved, what caused it, what is being done about it. Written for someone who will not read the rest.
Performance aggregated by whatever level your organization manages: brand, region, market, owner, or franchisee.
The per-location table: search impressions and clicks, Business Profile calls, direction requests, and website clicks, plus listing health.
Every number sits next to its own baseline and its own prior year, so a seasonal swing is not reported as a win or a loss.
First-party sources under delegated access. Nothing scraped, nothing estimated.
Impressions, clicks, and position at the site level and per location URL, which is what makes location-level rollups possible.
Calls, direction requests, website clicks, and search views per listing, read through the Business Profile API under the manager access you grant.
The source of truth for which locations exist, which region and owner they belong to, and how you want them rolled up.
Monthly, as a report with the executive summary on the first page. Rollup pages follow, then the location table. The same structure every time, so anyone who read the last report can read this one without help. Weekly reporting is available at an additional cost for teams that need it.
Primarch assembles the report with internal tooling that pulls from Search Console and Business Profile for every location and checks the numbers before anything goes out. The tooling is how the report gets built at scale. What you receive is the report.
Read-only access to the underlying reporting is available on request for teams that want to look between reports.
A scoping call covers your location count, how the organization is structured, and who reads the report.
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